PROSPECTS AND OPPORTUNITIES
Improving economic situation to foster grooming trends
As the economic situation stabilises and the purchasing power of average households improves, consumers will be better able to adapt to new price levels. As a result, retail volume sales of body shavers and hair care appliances are projected to increase healthily through the forecast period.
E-commerce to win over physical retailers
More and more consumers are aware of the benefits of e-commerce, such convenience, easy and quick product and price comparisons, wide selections and competitive prices. This is supported by improving logistics, which enable the fast and secure delivery of personal care appliances to the home, thereby removing the need to visit physical retail stores.
Female workers to seek hair care appliances to maintain a professional appearance
The growing female participation in the labour force is predicted to boost the demand for hair care appliances. With more women working in offices and outside the home in general, they will seek products that enable them to fix their hair quickly at home, in order to adopt a professional appearance each day.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Egypt - Category analysis
KEY DATA FINDINGS
High prices depress the demand for body shavers but there is a trend for quality products
Men and women show divergent behaviours in hair care appliances
Procter & Gamble Egypt forges ahead in hair care appliances to consolidate overall leadership
Improving economic situation to foster grooming trends
E-commerce to win over physical retailers
Female workers to seek hair care appliances to maintain a professional appearance
Consumer Appliances in Egypt - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
APPENDIX
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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