PROSPECTS AND OPPORTUNITIES
Personal care appliances expected to return to volume growth
During the forecast period, personal care appliances in China is expected to witness a low positive retail volume CAGR. Growth momentum is likely to continue for hair care appliances, thanks to the further penetration of high-speed hair dryers, and the rising demand for hair styling appliances, as consumers are becoming more focused on appearance due to increasing outdoor activities in the post-pandemic period.
Brands from small cooking appliances and food preparation appliances enter personal care appliances
Amidst overall weakening demand and declining volume sales in small cooking appliances and food preparation appliances, leading brands are exploring new business opportunities by venturing into personal care appliances. For example, in 2024 Guangdong Bear Electric Co Ltd intends to acquire a 62% stake in Guangdong Roman Technology Co Ltd, a company that offers personal care appliances and engages in ODM and OEM manufacturing.
More personal care appliances likely to be intelligent
Smart products can intelligently monitor appliances, providing more personalised services to consumers. Due to the rapid development and evolution of technology, personal care appliances is expected to see growth in the number of smart products in China in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in China - Category analysis
KEY DATA FINDINGS
Volume sales of personal care appliances return to decline in 2024
The popularity of high-speed hair dryers and product development support the strong growth of hair care appliances
Other personal care appliances experiences a double-digit decline
Personal care appliances expected to return to volume growth
Brands from small cooking appliances and food preparation appliances enter personal care appliances
More personal care appliances likely to be intelligent
Consumer Appliances in China - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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