PROSPECTS AND OPPORTUNITIES
Hair care appliances will likely remain the focus of innovation
Hair care appliances is projected to see modest but steady growth in retail volume terms over the forecast period, with it expected to be one of the most resilient categories in personal care appliances. Given its strong performance in recent years, it is projected to be a key focus of innovation and new product development.
Mixed outlook for personal care appliances
Since 2022, personal care appliances has experienced a moderate decline in retail volume terms, primarily driven by decreased demand for body shavers, particularly depilators and women’s shavers. This shift is largely due to the rising popularity of laser hair removal services, especially among younger consumers, a trend that is expected to persist throughout the forecast period.
Premium brands are expected to continue gaining share
Consumers are expected to increasingly gravitate toward high-end hair care appliances that deliver a polished, salon-like finish at home. Therefore, brands positioned as leaders in innovation, quality, and advanced technology are expected to benefit significantly from this shift.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Spain - Category analysis
KEY DATA FINDINGS
Mixed performances seen across personal care appliances
The desire for professional hair care results at home is driving premiumisation
High-end brands continue gaining traction
Hair care appliances will likely remain the focus of innovation
Mixed outlook for personal care appliances
Premium brands are expected to continue gaining share
Consumer Appliances in Spain - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Personal Care Appliances research and analysis database.
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