COMPETITIVE LANDSCAPE
Leading brands maintain strength through premiumisation and innovation
The personal care appliances market in Thailand is highly concentrated, with the top two manufacturers, Kuron Corp Ltd and Procter & Gamble Mfg Thailand Ltd, holding significant shares in 2025. Kuron Corp Ltd leads with a 23% retail volume share, while Procter & Gamble Mfg Thailand Ltd follows with 17%.
No significant mergers or new entrants in 2025 or 2026
There were no notable mergers or acquisitions in the personal care appliances market in Thailand in 2025, nor are any anticipated in 2026. Similarly, no emerging companies were identified as performing well in this market during the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Thailand - Category analysis
KEY DATA FINDINGS
Growing demand for technologically advanced products
Philips and Braun drive premiumisation with innovative features
Hair care appliances is the largest category
Oral care appliances sees strong growth
Consumers to drive demand for premium and tech-integrated personal care appliances
Hair care appliances to maintain lead with steady growth
Oral care appliances to see growth driven by health consciousness
Leading brands maintain strength through premiumisation and innovation
No significant mergers or new entrants in 2025 or 2026
Appliances and electronics specialists leads offline sales
Retail e-commerce gains traction with competitive pricing
No new retail concepts emerge in 2026
Segmented consumer focus drives innovation in product design
Philips Shaver Series 9000 exemplifies innovation with SkinIQ technology
Consumer Appliances in Thailand - Industry Overview
A robust performance in 2025
Rising incomes and urbanisation drive consumer appliances sales
Refrigeration appliances leads major appliances sales, driven by high penetration
Vacuum cleaners sees dynamic growth, driven by urbanisation
Tech-savvy consumers drive demand for smart appliances
Vacuum cleaners to grow rapidly
E-commerce and smart technologies to reshape retail landscape
Haier and Sharp lead with innovative smart appliances
No significant mergers or acquisitions in 2025
Retail offline remains dominant, though e-commerce grows
LG Subscribe fuels e-commerce boom with flexible options
E-commerce gains traction with omnichannel shopping behaviours
Haier drives innovation with AI-powered appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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