PROSPECTS AND OPPORTUNITIES
Personal care appliances to witness stable performance
Personal care appliances is expected to stabilise in volume terms across the forecast period. Value growth will continue to be driven by ongoing innovation as consumers upgrade to more advanced and sophisticated models, notably in hair care appliances.
IPL hair removers face challenges from new legislation
IPL hair removers witnessed intense promotional activity during the Christmas and Black Friday period providing consumers with access to more affordable products. The new EU Medical Device Regulation (EU MDR) is set to be released over 2024 which considers certain beauty devices including IPL hair removers to be a medical device.
Hybrid grooming provides category growth potential
Hybrid grooming still presents a relevant growth opportunity over the upcoming years, with manufacturers expected to invest in developing features that brings personalisation and better responds to consumers different needs. Consumers will continue to opt for options that can offer style choice, convenience, versatility, better precision and multifunctionality.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Portugal - Category analysis
KEY DATA FINDINGS
Male personal care appliances face challenges
Premiumisation trend takes shape in hair styling appliances
Dyson witnesses outstanding growth
Personal care appliances to witness stable performance
IPL hair removers face challenges from new legislation
Hybrid grooming provides category growth potential
Consumer Appliances in Portugal - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
-
- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!