PROSPECTS AND OPPORTUNITIES
Personal care appliances to gain momentum from health and beauty trends
The positive trajectory in retail volume sales of personal care appliances is projected to be maintained over the forecast period, supported by expected rising incomes and standards of living, social media trends and brand expansion across urban and into rural areas. The category is also increasingly influenced by international beauty trends, as seen with the take-off of electric facial cleansers, and younger generations, who tend to be most influenced by social media.
Professional performance, portability and pet-friendly innovations
In the competitive landscape of hair dryers, the owners of brands like Dyson and L'Oréal are introducing new-generation models. For example, L'Oréal’s AirLight Pro hair dryer, released in 2024, is advertised as offering professional-grade performance with efficient drying, minimal heat damage and versatile styling options.
Strong social media marketing and competitive advantages support e-commerce
The perception and performance of personal care appliances in Vietnam are significantly influenced by social media trends. Brand owners are set to continue to collaborate with influencers to enhance consumer awareness of products and their features and usage.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Vietnam - Category analysis
KEY DATA FINDINGS
Personal care appliances evolve through demand among young generations
Dyson Supersonic at the forefront of next-generation hair dryers
Strong competition between low-cost and high-end models offering similar functions
Personal care appliances to gain momentum from health and beauty trends
Professional performance, portability and pet-friendly innovations
Strong social media marketing and competitive advantages support e-commerce
Consumer Appliances in Vietnam - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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