PROSPECTS AND OPPORTUNITIES
Technological innovation could be key to standing out in an increasingly congested marketplace
There are still plenty of opportunities for brands to differentiate their products through technological advancements. The development of AI-driven personal care appliances that adapt to the individual user’s needs could transform the consumer experience, such as skin analysers that tailor facial cleansing routines, automatic pressure sensors for oral care appliances, or body shavers that adjust to the thickness of hair.
Health and wellness focus likely to influence pruchasing decisions
As Singaporeans place greater emphasis on health and wellness, there is a growing demand for personal care appliances that can contribute to improved hygiene and wellbeing. For instance, advanced facial cleansing brushes with antibacterial properties, UV sanitisers for grooming tools, and water flossers for improved oral hygiene are becoming increasingly popular.
E-commerce going from strength to strength
At the start of the review period retail e-commerce only accounted for a relatively small share of the distribution of personal care appliances but by 2024 the online channel accounted a third of volume sales in the category. These products are generally small and easy to ship while consumers appreciate being able to compare products and prices online before choosing what product to buy and where to buy it from.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Singapore - Category analysis
KEY DATA FINDINGS
Strong focus on oral hygiene fuelling dynamic growth in personal care appliances in 2024
Smart, sustainable and eco-friendly products finding growing appeal among locals
Multifunctional and compact designs draw attention with space at a premium
Technological innovation could be key to standing out in an increasingly congested marketplace
Health and wellness focus likely to influence pruchasing decisions
E-commerce going from strength to strength
Consumer Appliances in Singapore - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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