COMPETITIVE LANDSCAPE
Procter & Gamble maintains lead despite market challenges
Personal care appliances in Morocco remains highly concentrated, with Procter & Gamble Maroc SA holding a significant share of 71% in 2025. Koninklijke Philips Electronics NV is the second-largest player, with a share of 9%, indicating that the industry is dominated by a few large players.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Morocco - Category analysis
KEY DATA FINDINGS
Negative perceptions of spending power drive consumers to spend only on essential items
Consumers cut back on non-essential spending
Customised products drive value sales
Segmented consumer focus remains traditional
Manufacturers are expected to prioritise affordability to cater to cautious consumer spending
Oral care appliances will remain a key category
Energy efficiency set to become a key consideration
Procter & Gamble maintains lead despite market challenges
Health and beauty specialists lead distribution with wide product range
Retail e-commerce grows slowly from a low base
Customisation drives sales of hair care appliances
Consumer Appliances in Morocco - Industry Overview
High import taxes and diminished consumer confidence slow consumer appliances’ growth
Moroccan economy slows down demand for consumer appliances
Affluent consumers drive personal care appliances sales
Bosch Maroc invests in sustainable products to capture rising demand
Growth in spending power and local production set to boost consumer appliances sales
Personal care appliances set to remain the largest and best performing category
Direct-to-consumer sales and experiential retail expected to gain traction
Leading manufacturers maintain market share amidst economic challenges
Appliance and electronics specialists lead retail sales
Retail e-commerce gains traction with competitive pricing and convenience
Direct-to-consumer sales gain traction through local production
Bosch Maroc exemplifies sustainable innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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