PROSPECTS AND OPPORTUNITIES
Growth of body shavers and hair care appliances expected to pick up
Despite the shock of the sudden increase in prices of body shavers and hair care appliances in 2024, volume growth is expected to slowly pick up in these two categories. Consumers are expected to return to buying hair care appliances and body shavers over the forecast period, due to the growing range of cheaper appliances in Morocco.
Cheap knock-offs in the informal market likely to damage sales
Despite the brighter outlook for personal care appliances and solid volume growth anticipated over the forecast period, cheap knockoffs will be an issue. Imports from Turkey, China and India which are sold in the informal market are likely to damage sales in formal channels.
E-commerce retailing expected to develop further
Retail e-commerce is expected to develop well over the forecast period with a plethora of retailers fighting for a bigger share of online sales. In 2024, the proportion of online sales was small in personal care appliances, but it is expected to grow dramatically over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Morocco - Category analysis
KEY DATA FINDINGS
Hair care appliances fall prey to tax hike
E-commerce retailers offer discounts to stimulate sales
Body shavers also saw marked volume decline as people return to using disposable razors
Growth of body shavers and hair care appliances expected to pick up
Cheap knock-offs in the informal market likely to damage sales
E-commerce retailing expected to develop further
Consumer Appliances in Morocco - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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