Projected retail volume sales growth across categories is expected to see the market size of personal care appliances return to the 2021 pre-war level by the end of the forecast period. The performance of personal care appliances is set to driven by the dominant category, hair care appliances, which is projected to post by far the highest retail volume growth in absolute terms.
Personal care appliances that deliver fast results, such as quick-heating hair straighteners, rapid-charging shavers, and powerful yet compact hair dryers, are in high demand because they help users complete their routines quickly and move on to other essential tasks.
Appliances with long-lasting batteries and quick recharge times are preferred, as they reduce a dependency on the still unreliable power grid in Ukraine. Devices that can be charged using alternative energy sources, like solar chargers, are also likely to continue to appeal to local consumers.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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