PROSPECTS AND OPPORTUNITIES
Sustainable personal care appliances will become more desirable
Romanian consumers will become more sophisticated and will be more inclined to welcome eco-friendly products in the years ahead, notably products with low-energy consumption or made from recycled materials. Customisation will also become more important, as consumers will look for easily adjustable appliances, such as body shavers with multiple heads.
Positive performance for body shavers
While body shavers are expected to continue growing over the forecast period, the category will primarily expand due to male-centric products. Depilatories, on the other hand, will keep losing ground as more Romanians opt for permanent hair removal treatments.
Online sales to grow over the coming years
While premiumisation will remain a key trend, private label will continue to expand as well, mainly due to the growing coverage and popularity of chained retailers. These sellers will also focus on expanding ranges, thus further contributing to the development of e-commerce in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Romania - Category analysis
KEY DATA FINDINGS
Positive performance for personal care appliances
Depilatories are becoming less popular
Innovation as a key differentiation factor
Sustainable personal care appliances will become more desirable
Positive performance for body shavers
Online sales to grow over the coming years
Consumer Appliances in Romania - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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