Romanian consumers will become more sophisticated and will be more inclined to welcome eco-friendly products in the years ahead, notably products with low-energy consumption or made from recycled materials. Customisation will also become more important, as consumers will look for easily adjustable appliances, such as body shavers with multiple heads.
While body shavers are expected to continue growing over the forecast period, the category will primarily expand due to male-centric products. Depilatories, on the other hand, will keep losing ground as more Romanians opt for permanent hair removal treatments.
While premiumisation will remain a key trend, private label will continue to expand as well, mainly due to the growing coverage and popularity of chained retailers. These sellers will also focus on expanding ranges, thus further contributing to the development of e-commerce in the country.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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