PROSPECTS AND OPPORTUNITIES
Challenging economic outlook
The economic climate is expected to remain weak in the early art of the forecast period. The price inflation, cost of living pressures, and weakening sentiment seen in the latter years of the review period are expected to continue, increasing household price sensitivity and ensuring caution in purchasing patterns until households feel secure in their financial wellbeing.
Intelligent technology
Innovation, and specifically innovation in relation to intelligent technology, offers growth opportunities in personal care appliances. The forecast period is set to see more launches along the lines of Oral B iO10 with iOSense technology, which permits greater customisation and personalisation.
Demand for multi-functionality to dampen volume growth
The growing demand for multi-functionality will dampen volume growth rates in personal care appliances over the forecast period. This move to multi-functionality represents a continuation of trends apparent in the review period, as emphasised by developments such as the Philips One Blade.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Norway - Category analysis
KEY DATA FINDINGS
Slight volume increase
Price increases moderating
Multi-functionality becoming increasingly important
Challenging economic outlook
Intelligent technology
Demand for multi-functionality to dampen volume growth
Consumer Appliances in Norway - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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