PROSPECTS AND OPPORTUNITIES
Male segment and low prices to help category to achieve growth
The health and wellness trend is expected to continue to push sales of personal care appliances in the forecast period. Led by major brands, the category is also expected to gain deeper penetration through less well known brands, which appeal both to male needs, and to a consumer aiming to make their money go further, including by reducing spending on beauty services through salons and barbers.
Lack of differentiation to benefit private label brands in hair care
The stable subcategory of hair care appliances is expected to continue to see private label products increase their share of sales during the forecast period. With consumers focused on functionality and the broader product offer suffering from a lack of differentiation, retailers will continue to push their own versions of products such as hair dryers, which tend to compete by offering lower prices than those of the traditional brands.
Strong retailer support to help new brands to thrive
Philips and Gama, the leading personal care appliances brands, are expected to retain their convincing positions over the forecast period, given their high rate of acceptance amongst local consumers, broad SKU assortment and deep penetration of retail channels. Philips offers a broad range of small appliances, including body shavers and oral care appliances, creating a solid base of consumers familiar with its products.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Chile - Category analysis
KEY DATA FINDINGS
Frugal behaviour of Chilean consumers to benefit category growth
Companies play with taboo to break it
Consumer awareness of specialised brands growing
Male segment and low prices to help category to achieve growth
Lack of differentiation to benefit private label brands in hair care
Strong retailer support to help new brands to thrive
Consumer Appliances in Chile - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Personal Care Appliances research and analysis database.
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