COMPETITIVE LANDSCAPE
Leading companies leverage strong brands
In 2025, Philips Chilena SA led with a 23% retail volume share, followed by Comercial Torino SA (19%) and Comercial Los Robles LTDA (10%). The combined share of the top three players indicates a significant level of concentration.
Growing array of both cheaper and more premium options
The entry of Asian competitors made technology cheaper, with cordless and portable features among the most popular, as consumers wanted to free themselves of wires and cords. Chilean consumers are open to trying unknown brands and Chinese products, as they often have lower unit prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Chile - Category analysis
KEY DATA FINDINGS
Growing array of players, brands and products in personal care appliances
Hair care appliances drive growth in personal care appliances
Oral care appliances’ performance is driven by the adoption of technology
Technological advancements shape personal care appliances
Rising demand for advanced personal care products and growing male interest to stimulate category growth
Hair care appliances to remain popular and dynamic
Oral care appliances emerges as the fastest-growing category
Leading companies leverage strong brands
Growing array of both cheaper and more premium options
Department stores dominate distribution
Retail e-commerce gains traction through competitive pricing and convenience amidst a direct-to-consumer approach
Consumer Appliances in Chile - Industry Overview
Consumer appliances in Chile shows resilience and dynamism
Strong competition and new entrants foster development and growth
Refrigeration appliances benefit from essential positioning while dishwashers are trending
Home HVAC products see the fastest retail value sales growth
Chilean households to use improving budgets to purchase key household appliances
Segmented consumer focus to drive the product offer
Key trends shaping performance
Midea's growth and SharkNinja’s entry disrupt the competitive landscape in Chile
Dynamic brand activity in small appliances
Retail offline continues to dominate distribution in a changing landscape
Retail e-commerce gains traction with competitive pricing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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