The health and wellness trend is expected to continue to push sales of personal care appliances in the forecast period. Led by major brands, the category is also expected to gain deeper penetration through less well known brands, which appeal both to male needs, and to a consumer aiming to make their money go further, including by reducing spending on beauty services through salons and barbers.
The stable subcategory of hair care appliances is expected to continue to see private label products increase their share of sales during the forecast period. With consumers focused on functionality and the broader product offer suffering from a lack of differentiation, retailers will continue to push their own versions of products such as hair dryers, which tend to compete by offering lower prices than those of the traditional brands.
Philips and Gama, the leading personal care appliances brands, are expected to retain their convincing positions over the forecast period, given their high rate of acceptance amongst local consumers, broad SKU assortment and deep penetration of retail channels. Philips offers a broad range of small appliances, including body shavers and oral care appliances, creating a solid base of consumers familiar with its products.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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