PROSPECTS AND OPPORTUNITIES
Oral care appliances offer bright spots
Overall retail volume sales of personal care appliances are projected to decrease slightly in the shorter term before starting to rebound, albeit only marginally, towards the end of the forecast period. The weakness in the economic climate is expected to continue to discourage purchases.
Versatility and connectivity to pique innovation
Innovation is expected to continue to focus on multifunctional products as players seek to offer adaptability and versatility. In this way, manufacturers are looking to provide stronger value for money propositions to appeal to a price-sensitive consumer base.
Stable competitive landscape as brand loyalty remains high
The competitive landscape of personal care appliances is expected to be stable in the forecast period. Philips Danmark and Procter & Gamble Danmark are set to continue to dominate retail volume sales as households take pride in their personal appearance and gravitate towards brand names they know and trust.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Denmark - Category analysis
KEY DATA FINDINGS
Retail volume sales decrease amid economic concerns and a stabilisation of demand
More moderate price increases help to sustain a demand for personal care appliances
Players promote multifunctional appliances
Oral care appliances offer bright spots
Versatility and connectivity to pique innovation
Stable competitive landscape as brand loyalty remains high
Consumer Appliances in Denmark - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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