Overall retail volume sales of personal care appliances are projected to decrease slightly in the shorter term before starting to rebound, albeit only marginally, towards the end of the forecast period. The weakness in the economic climate is expected to continue to discourage purchases.
Innovation is expected to continue to focus on multifunctional products as players seek to offer adaptability and versatility. In this way, manufacturers are looking to provide stronger value for money propositions to appeal to a price-sensitive consumer base.
The competitive landscape of personal care appliances is expected to be stable in the forecast period. Philips Danmark and Procter & Gamble Danmark are set to continue to dominate retail volume sales as households take pride in their personal appearance and gravitate towards brand names they know and trust.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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