PROSPECTS AND OPPORTUNITIES
New standards to shape body shavers and hair care appliances over forecast period
Over the forecast period, demand for body shavers is predicted to continue growing, driven by increasing trust in IPL technology and the technology itself improving to ensure better safety, adaptability and comfort. It has the potential to become the standard shaving method for women.
Recycled materials, “right to repair” and energy efficiency could gain importance
Sustainability is becoming an increasingly important factor for consumers when making purchasing decisions. One important area is the material.
Beauty routines and escapism as potential opportunities to revive electric facial cleansers and other personal care appliances
Demand for electric facial cleansers and other personal care appliances is expected to continue declining over the forecast period. However, there are some potential opportunities that could stem the rate of this downward trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Germany - Category analysis
KEY DATA FINDINGS
IPL technology drives sales of body shavers, while multifunctional hot air stylers are substitutes for separate hair care appliances
Trust and convenience are important factors that shape the competitive landscape
Players’ own e-commerce platforms support increasing move online
New standards to shape body shavers and hair care appliances over forecast period
Recycled materials, “right to repair” and energy efficiency could gain importance
Beauty routines and escapism as potential opportunities to revive electric facial cleansers and other personal care appliances
Consumer Appliances in Germany - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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