COMPETITIVE LANDSCAPE
Procter & Gamble Inc retains leadership of moderately concentrated landscape
The competitive landscape of personal care appliances in Canada is moderately concentrated, with the top five manufacturers holding a significant combined retail volume share of 55% in 2025. Procter & Gamble Inc retained its overall lead with a 17% share, followed by Philips Canada Ltd with 12%, Conair Consumer Products Inc with 11%, Church & Dwight Ltd with 9% and Colgate-Palmolive Canada Inc with 7%.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Canada - Category analysis
KEY DATA FINDINGS
Health and wellness fuels premium and smart innovation amidst modest volume dip
Slowing value sales growth amidst economic pressures
Great focus on oral care drives sales of electric toothbrush units
Innovative launches capitalise on wellness trend
Consumers to drive demand for multifunctional and premium products
AI-powered products and subscription services to shape future
Procter & Gamble Inc retains leadership of moderately concentrated landscape
E-commerce drives sales as consumers seek convenience and value
Dyson helps drive innovation with smart features
Innovative launches capitalise on consumer demand
Consumer Appliances in Canada - Industry Overview
Smart and sustainable innovations drive value amidst volume decline
Manufacturers prioritise sustainability and smart technology
Dynamic performance by heat pumps, supported by government incentives
Smart technology and AI integration enhance appliance value
Smart solutions and sustainability to drive future development
Canadian consumers drive demand for multifunctional appliances
Heat pumps set to remain most dynamic performer
Top brands maintain lead through broad offerings and smart technology
Home products specialists lead major appliance sales
E-commerce gains traction in small appliances
Health and wellness trends drive appliance innovation
LG WashCombo drives laundry convenience with all-in-one design
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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