PROSPECTS AND OPPORTUNITIES
Personal grooming awareness expected to drive future sales growth
Consumers are expected to gain greater awareness of personal grooming trends over the forecast period, which is set to drive up sales of personal care appliances in South Africa, with retail volume sales predicted to quickly recover to pre-pandemic levels in 2025.
Social media to be increasingly utilised to boost product awareness moving forward
An increasing number of brands in South Africa are utilising social media platforms to create greater awareness and reach both existing customers and prospective clients. They are increasing their investment in building social media pages where they can interact with consumers and inform them of new product launches as well as in-store deals which may encourage a purchase.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in South Africa - Category analysis
KEY DATA FINDINGS
Rising sales for personal care appliances due to increasing awareness of personal grooming trends
Landscape remains fairly fragmented with multiple brands competing for share
Amazon enters local market, supporting online sales of personal care appliances
Personal grooming awareness expected to drive future sales growth
Social media to be increasingly utilised to boost product awareness moving forward
Consumer Appliances in South Africa - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
-
- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!