PROSPECTS AND OPPORTUNITIES
Health and wellness trend set to drive growth and penetration in personal care appliances
The health and wellness trend is expected to continue driving sales of personal care appliances in Brazil in the forecast period in both retail volume and current value terms, with all categories set to see growth. Although continuing to be led by major brands, personal care appliances is expected to gain penetration through lesser known brands, which appeal both to the cultural aspects of personal care, such as those related to the male segment, and to consumers aiming to make their money stretch further.
Tax changes and e-commerce partnerships to shape dynamics of personal care appliances
Personal care appliances has high penetration via e-commerce in Brazil, with marketplaces such as Amazon and AliExpress offering new, sometimes unknown brands with a lower unit price. However, there is expected to be a slight shift in the availability of foreign products in the forecast period.
Xiaomi to capitalise on growth in electric facial cleansers with import tax benefits
Electric facial cleansers is set to see the strongest retail volume growth in personal care appliances in Brazil in the forecast period. Continuing to gain penetration in multiple consumer appliances categories, the Chinese brand Xiaomi is set to leverage the growth potential of electric facial cleansers, and the tax imposed on imported products worth less than USD50.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Brazil - Category analysis
KEY DATA FINDINGS
Growth in personal care appliances stabilises in the post-pandemic period
Consumer loyalty to established hair care brands stays strong despite surge in new options
Campaigns expand market for male body shaving and spur retailers’ interest
Health and wellness trend set to drive growth and penetration in personal care appliances
Tax changes and e-commerce partnerships to shape dynamics of personal care appliances
Xiaomi to capitalise on growth in electric facial cleansers with import tax benefits
Consumer Appliances in Brazil - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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