COMPETITIVE LANDSCAPE
Dyson and SharkNinja drive new launches
The competitive landscape of personal care appliances in the US is moderately concentrated, with the top five players holding significant share in 2025. Conair Corp leads with 29% retail volume share, followed by Helen of Troy Ltd with 10%, Spectrum Brands Holdings Inc with 8%, The Procter & Gamble Co with 8%, and Philips Electronics North America Corp with 4%.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in the US - Category analysis
KEY DATA FINDINGS
Demand for advanced and health-focused beauty and personal care devices grows
Cautious spending supports growth in multifunctional appliances
High-end hair care appliances with a health focus offer strong avenue for growth
Oral care appliances benefits from thriving preventive health trend
Health and wellness focus set to intensify
Demand for multifunctionality here to stay
Smart features and health trends to shape future business strategies
Dyson and SharkNinja drive new launches
E-commerce dominates distribution of personal care appliances
Hypermarkets and health and beauty specialists remain stable
Rising demand for multifunctional personal care appliances
AI drives notable change in hair care appliances
Consumer Appliances in the US - Industry Overview
Economic pressures reshape consumer appliances in the US
Tariffs and consumer behaviour shape market dynamics
Economic pressures drive product segmentation
Continued demand for refrigeration appliances despite decline
Economic pressures and rising price sensitivity will reshape purchasing patterns
Consumers replace rather than repair appliances as durability declines
Rising energy efficiency drives stronger competition between heat pumps and air conditioners
Leading brands maintain positions through diversified portfolios
Emerging players and innovation drive market dynamics
E-commerce gains share as consumers prioritise convenience
Specialists appreciated for in-store advice
Small appliances thrive in e-commerce with diverse offerings
Multifunctionality and compact design drive innovation
Health and wellness focus influences product development
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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