PROSPECTS AND OPPORTUNITIES
Technology and innovation will drive volume growth in personal care appliances
Personal care appliances in the US is anticipated to experience positive retail volume growth throughout the forecast period, driven by continued innovation in categories such as hair care appliances, oral care appliances, body shavers, and pro-ageing appliances, and the growing consumer association of beauty with high tech. Scalp health, which is linked to hair thinning and loss, and has been a subject of hair care topicals for a few years, is now a feature of hair care appliances.
At-home body hair removal to benefit from improvements in technology
Retail volume growth is expected for body shavers in the forecast period, as the category will continue to benefit from advances in body hair removal, which have made at-home treatments safer and more effective. The latest body hair removal devices also offer features to minimise skin discomfort, and can be customised according to skin and hair colour.
Oral care appliances will benefit from smart technology
Electric toothbrush units is set to experience strong retail volume growth throughout the forecast period, thanks to consumers’ growing awareness of the association of oral health with overall health, and brands’ desire to innovate with smart features that promise maximum hygiene benefits. The recently launched Feno Smartbrush is an example of how smart toothbrushes are evolving towards having more diagnostic functionality.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in the US - Category analysis
KEY DATA FINDINGS
Growth for personal care appliances despite inflation
Innovations benefiting hair health boost demand for hair care appliances
CURAPROX’s Samba utilises robotics technology to launch a niche product
Technology and innovation will drive volume growth in personal care appliances
At-home body hair removal to benefit from improvements in technology
Oral care appliances will benefit from smart technology
Consumer Appliances in the US - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Personal Care Appliances research and analysis database.
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