PROSPECTS AND OPPORTUNITIES
Wet-to-dry innovation within hair care appliances
Innovation in terms of wet-to-dry hair grooming is being driven by consumer demand for personal care appliances that integrate drying and styling solutions, therefore saving time and effort. This is particularly relevant for consumers seeking professional results without the need for too many different appliances, thereby emphasising a shift towards greater convenience and functionality.
Increasing penetration of connected beauty devices
The forecast period is likely to see the greater presence of connected beauty devices, as the integration of smart technology enables greater customisation and optimal style experiences, including within hair care appliances. Smart models can improve the user experience and the outcomes by providing customised recommendations, automated tasks and real-time monitoring via apps.
Consumers demand hair protection and advanced heat control
Consumers are likely to increasingly search for hair care appliances with advanced heat control in their attempt to maintain the quality of their hair, while still aiming to achieve salon results. This is particularly relevant as they are increasingly aware of the damage to hair through consistent exposure to heat, and demand models that offer effective grooming solutions that are not detrimental to their hair or scalp.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Australia - Category analysis
KEY DATA FINDINGS
Affordability a major aspect driving consumers’ purchasing decisions
Personalisation and multifunctionality increasingly demanded by consumers
Energy efficiency an important feature within the category
Wet-to-dry innovation within hair care appliances
Increasing penetration of connected beauty devices
Consumers demand hair protection and advanced heat control
Consumer Appliances in Australia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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