PROSPECTS AND OPPORTUNITIES
Healthy growth in the forecast period, driven by other personal care appliances
Personal care appliances is forecast to see healthy retail volume growth over the forecast period, driven by high demand for other personal care appliances, mostly within facial treatments such as galvanic irons and LED light masks and wands. The subcategory of body massagers is likely to remain on a positive trajectory driven by accessible products that can replace expensive procedures in salons.
Multi-functionality will play important role across personal care appliances
As is the case for other small consumer appliances, multi-functionality is likely to be a key trend in personal care appliances over the forecast period. The share of multi-functional products has been growing, particularly in in hair care and other personal care appliances.
E-commerce to remain the dominant distribution channel
Despite the setbacks seen in 2022/2023, e-commerce is bouncing back and remains the most important distribution channel for personal care appliances. The growth of online shopping is expected to continue over the forecast period as brands look to further develop their own e-commerce platforms, heavily supported by social media marketing.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in the Czech Republic - Category analysis
KEY DATA FINDINGS
Sales of personal care recording strong performance in 2024
Electric toothbrushes records healthy growth
BaByliss Air Wand hair dryer, strenghtener and styler in one
Healthy growth in the forecast period, driven by other personal care appliances
Multi-functionality will play important role across personal care appliances
E-commerce to remain the dominant distribution channel
Consumer Appliances in the Czech Republic - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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