PROSPECTS AND OPPORTUNITIES
Premiumisation likely to contribute to lengthening replacement cycle
As previously mentioned, hair care appliances is witnessing a trend towards premiumisation, with many manufacturers increasing unit prices and experiencing higher sales and profits per item. However, this trend is not without its drawbacks, particularly the lengthening of the replacement cycle.
Elecom purchases Tescom to expand its reach
In July 2023, Tescom Group was acquired by Elecom Co Ltd, marking a significant shift in the landscape of consumer appliances. Tescom is a notable Japanese manufacturer with a strong presence in both food preparation appliances and hair care appliances, particularly in the more affordable price segment.
Continued innovation will be needed to drive a rebound in sales to inbound tourists
Before the COVID-19 pandemic hit in 2020, one of the forces underpinning sales of personal care appliances in Japan was inbound tourism. Hair dryers and biganki products from domestic players that were only sold in Japan were attractive, especially to wealthy Chinese tourists.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Japan - Category analysis
KEY DATA FINDINGS
Personal care appliances sees growth as social life resumes
Intense competition in premium hair care appliances
Panasonic leads personal care appliances
Premiumisation likely to contribute to lengthening replacement cycle
Elecom purchases Tescom to expand its reach
Continued innovation will be needed to drive a rebound in sales to inbound tourists
Consumer Appliances in Japan - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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