As previously mentioned, hair care appliances is witnessing a trend towards premiumisation, with many manufacturers increasing unit prices and experiencing higher sales and profits per item. However, this trend is not without its drawbacks, particularly the lengthening of the replacement cycle.
In July 2023, Tescom Group was acquired by Elecom Co Ltd, marking a significant shift in the landscape of consumer appliances. Tescom is a notable Japanese manufacturer with a strong presence in both food preparation appliances and hair care appliances, particularly in the more affordable price segment.
Before the COVID-19 pandemic hit in 2020, one of the forces underpinning sales of personal care appliances in Japan was inbound tourism. Hair dryers and biganki products from domestic players that were only sold in Japan were attractive, especially to wealthy Chinese tourists.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!