PROSPECTS AND OPPORTUNITIES
Personal hygiene and grooming needs to fuel category growth
During the forecast period, sales of personal care appliances are expected to be supported by the increasing importance of maintaining optimum personal hygiene and personal grooming at all times. The increasing importance of personal image, especially among young people and the affluent urban professionals that form the crucial consumer bases for personal care appliances, is likely to motivate many Polish people to adopt and maintain more stringent beauty and personal grooming routines that involve the use of personal care appliances.
Smart technologies to bring new customised features
Future personal care appliances are increasingly expected to feature smart technologies, such as app connectivity and personalised settings, providing consumers with customised grooming experiences. This aligns with broader consumer trends towards health and wellness, where data-driven, personalised care becomes a selling point.
Sustainable appliances will entice consumers
The push towards embracing sustainability will impact personal care appliances in the forecast period, with an increasing demand for products that use eco-friendly materials, are rechargeable, and have recyclable components. Consumers are becoming more aware of their environmental footprint, especially younger generations, and brands that cater to these values will likely see increased loyalty and market share.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Poland - Category analysis
KEY DATA FINDINGS
Personal care appliances register solid volume growth
Philips Polska Sp retains overall lead in hair care appliances
Retail e-commerce grows at steady pace
Personal hygiene and grooming needs to fuel category growth
Smart technologies to bring new customised features
Sustainable appliances will entice consumers
Consumer Appliances in Poland - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
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This report originates from Passport, our Personal Care Appliances research and analysis database.
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