COMPETITIVE LANDSCAPE
Leading players face rising pressure from new and low-cost entrants
The personal care appliances market in France remains moderately concentrated, with a small group of established players holding significant market shares. However, in 2025, leading companies faced increasing competitive pressure from new brands and lower-priced imported products.
Limited consolidation maintains a stable market structure
There were no significant mergers or acquisitions reported in 2025 or anticipated for 2026, suggesting that the market structure remains relatively stable. Instead of pursuing consolidation, leading players have continued to prioritise organic growth through product development, branding, and channel expansion.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in France - Category analysis
KEY DATA FINDINGS
Resilient growth supported by innovation and digital engagement
Influencer marketing drives sales growth in electro-beauty
Innovation and technology drive subcategory growth
Technological innovation and digital marketing shape the market
Innovation and digital marketing drive future growth
Hair care appliances to remain the largest subcategory
Sustainability and technology to shape the future landscape
Leading players face rising pressure from new and low-cost entrants
Limited consolidation maintains a stable market structure
Influencer marketing strengthens online retail leadership
Appliance specialists grow alongside online channels
Stable retail landscape with continued focus on digital engagement
Influencer marketing and innovation drive product visibility and demand
Hair care and beauty technologies drive subcategory performance
Diversification and accessibility support long-term category development
Consumer Appliances in France - Industry Overview
Small appliances drive resilience amid weak housing activity
Sluggish housing market constrains major appliances demand
Large cooking appliances retain leading position
Multifunctionality supports growth in small appliances
Rising incomes and urbanisation drive consumer appliances growth
Large cooking appliances maintain dominance through built-in trends
Sustainability and multifunctionality drive future growth and innovation
Seb and BSH dominate market with diverse product portfolios
SharkNinja’s innovation strategy strengthens its position in small appliances
Appliance specialists and online retailers drive sales growth
Retail e-commerce gains traction through competitive pricing
No new retail concepts or collaborations expected in 2026
Private label ranges and premiumisation drive product innovation
Emerging brands accelerate adoption of multifunctional solutions
Innovation supports growth despite economic pressures
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
-
- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!