PROSPECTS AND OPPORTUNITIES
Focus on dental health set to continue fuelling strong demand for oral care appliances
There remains a strong focus on dental hygiene in France which should continue to benefit sales of oral care appliances. Sales should also benefit from ongoing investment in new innovations within electrical toothbrush units with players coming up with new technologies that claim to improve results.
Body shavers with lower growth potential, hair styling still with some potential
Sales of body shavers are expected to continue declining over the forecast period in retail volume terms. The category already has a relatively high penetration rate even though younger generations in France tend to have one appliances for their beard/face and another for other body hair.
Online marketplaces expected to be fertile ground for sales of personal care appliances
E-commerce marketplaces will likely continue to grow over the forecast period. These platforms are exposing French consumers to a wider range of products and brands from Asia, many of which have cheaper prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in France - Category analysis
KEY DATA FINDINGS
Oral care appliances props up sales of personal care appliances as consumers economise
Competition heats up in hair care appliances as Dyson Airstrait hits retailers’ shelves in 2024
E-commerce on the up as consumers look for value and convenience
Focus on dental health set to continue fuelling strong demand for oral care appliances
Body shavers with lower growth potential, hair styling still with some potential
Online marketplaces expected to be fertile ground for sales of personal care appliances
Consumer Appliances in France - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Personal Care Appliances research and analysis database.
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