COMPETITIVE LANDSCAPE
Category leader loses ground amid intensified competition
Strong competition from smaller players and Oraimo reshaped the competitive landscape in 2025, with the brand's aggressive promotional activities and attractive product offerings capturing significant share. Chaoba Hair Care Goods Co Ltd experienced a sharp decline, with its retail volume share falling from 41% in 2024 to 30%, representing a loss of 11 percentage points.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Nigeria - Category analysis
KEY DATA FINDINGS
Personal care appliances rebound on affordability initiatives and modern product launches
Price reductions and new product launches stimulate rebound
Convenience and customisation drive consumer satisfaction
Health consciousness and modern design boost demand
Rising female workforce expected to drive category expansion
Health awareness and new entrants to support growth
Category leader loses ground amid intensified competition
Appliances specialists dominate whilst e-commerce gains ground
Consumer Appliances in Nigeria - Industry Overview
Affordability and energy efficiency drive volume rebound as consumer appliances reverses decline
Urban expansion and weather conditions reverse volume decline
Convenience and customisation address busy lifestyles
Affordability shapes purchasing decisions among price-sensitive population
Energy efficiency and government policy to shape product innovation
Economic recovery and housing developments will support uptake
Value positioning reshapes competitive dynamics
Quality and service differentiate mid-tier positioning
Retail offline maintains dominance through specialist stores
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
-
- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!