PROSPECTS AND OPPORTUNITIES
Rising female workforce to stimulate growth
The increasing participation of women in the formal workforce is set to elevate the demand for personal care appliances. Financial incentives given to women in employment will support the growth of personal care appliances, particularly hair straighteners and hair dryers which are popular amongst the female population that wants to look good.
Younger generations to support category performance
Economic recovery will improve consumer purchasing power, supported by urbanisation and population growth in Nigeria. The expanding consumer base will support volume growth of personal care appliances over the forecast period.
E-commerce will continue to grow and boost sales of personal care appliances
Retail e-commerce will be an increasingly important channel in personal care appliances as most brands are marketed via digital and social media channels. Generation Z are highly adept at using online channels to find and research products.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Nigeria - Category analysis
KEY DATA FINDINGS
High cost of living drives shift to alternative personal care methods
Hair care appliances weakened by harsh economic conditions
Import restrictions dampens volume sales
Rising female workforce to stimulate growth
Younger generations to support category performance
E-commerce will continue to grow and boost sales of personal care appliances
Consumer Appliances in Nigeria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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