COMPETITIVE LANDSCAPE
Spectrum Brands solidifies leadership with diverse product range
The personal care appliances market in Colombia is concentrated, with the top companies holding significant market shares. In 2025, Spectrum Brands held a substantial 57% market share in retail volume, followed by Importadora Comercial de Belleza SA with 10%.
No significant mergers or acquisitions in 2025 or 2026
There were no significant mergers or acquisitions that happened in 2025 or are anticipated in 2026. This stability in the competitive landscape suggests that companies are focusing on organic growth and innovation rather than expansion through mergers and acquisitions.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Colombia - Category analysis
KEY DATA FINDINGS
Innovation and convenience support steady category growth
Consumers prioritise personal grooming with innovative products
Hair care appliances dominate market share in 2025
Body shavers drive dynamic growth in 2025
Consumers drive growth with premium and smart products
Body shavers and hair care appliances lead growth
Innovation and premiumisation shape future sales
Spectrum Brands solidifies leadership with diverse product range
No significant mergers or acquisitions in 2025 or 2026
Hypermarkets lead sales with strong retail presence
Retail e-commerce grows with increased consumer trust
No new retail brands or concepts anticipated to emerge in 2026
Remington drives innovation with convenience and smart features
Conair and remington innovate with multi-functionality and ai
Innovations drive business growth in personal care appliances
Consumer Appliances in Colombia - Industry Overview
Resilient growth supported by health, innovation, and digitalisation
Robust growth in appliance sales despite weather-related softness
Home laundry appliances leads growth as hygiene and performance features resonate
Health and wellness continues to shape product innovation and purchasing priorities
Strong growth driven by innovation and improving consumer sentiment
Home laundry remains core as air conditioners gain momentum
Innovation, sustainability, and services shape long-term competitiveness
Midea gains share through innovative health-focused products
Emerging players and future opportunities
Hypermarkets lead distribution channels with strong promotions
Retail e-commerce grows with competitive pricing and promotions
No emerging retail brands or concepts in 2026
LG and Whirlpool drive innovation with multifunctional designs
Segmented consumer focus drives demand for pet-friendly appliances
Innovation and consumer focus drive business growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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