PROSPECTS AND OPPORTUNITIES
Retail specialisation and omnichannel strategies the path to follow in this category.
When it comes to personal care appliances there is a growing focus on a new retail format whereby the consumer experience plays a significant role in the purchasing process. The goal is for companies to have a better and closer relationship with the customer, making the shopping experience central to everything with players likely to aim for a higher degree of specialisation.
Promotional strategies will continue to play an important role in driving sales
It is likely that the key players in the market will likely continue to use promotional strategies and online sales events to boost their e-commerce sales, with Black Friday likely to remain a key date in the diaries of both consumers and retailers. Some retailers report that as much as a third of their sales now take place during the Black Friday sales.
The modern man and his role in the rise of personal care appliances
The most significant trend in recent years has the increasing focus that men have been paying to their appearance and their willingness to invest in grooming products. This is likely to lead to an even higher demand for men's personal care appliances over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Colombia - Category analysis
KEY DATA FINDINGS
Personal care appliances a bright spot in the market in 2024
New ideas around masculinity reshaping men's grooming preferences
Spectrum Brands extends its dominance
Retail specialisation and omnichannel strategies the path to follow in this category.
Promotional strategies will continue to play an important role in driving sales
The modern man and his role in the rise of personal care appliances
Consumer Appliances in Colombia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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