When it comes to personal care appliances there is a growing focus on a new retail format whereby the consumer experience plays a significant role in the purchasing process. The goal is for companies to have a better and closer relationship with the customer, making the shopping experience central to everything with players likely to aim for a higher degree of specialisation.
It is likely that the key players in the market will likely continue to use promotional strategies and online sales events to boost their e-commerce sales, with Black Friday likely to remain a key date in the diaries of both consumers and retailers. Some retailers report that as much as a third of their sales now take place during the Black Friday sales.
The most significant trend in recent years has the increasing focus that men have been paying to their appearance and their willingness to invest in grooming products. This is likely to lead to an even higher demand for men's personal care appliances over the forecast period.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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