PROSPECTS AND OPPORTUNITIES
Strong growth predicted for personal care appliances in Indonesia
Personal care appliances in Indonesia is expected to continue to experience robust, although slowing, growth in both retail volume and current value terms over the forecast period. Several factors will contribute to this positive outlook, particularly increasing urbanisation and the young demographic in Indonesia.
E-commerce set to drive growth for personal care appliances in Indonesia
Retail e-commerce has become a crucial driver of the growth and development of personal care appliances in Indonesia, with online sales set to account for more than a third of retail volume sales in 2024, and further growth expected moving forward. This surge in online shopping highlights the limited brand loyalty amongst Indonesian consumers in this category, as many shoppers prioritise finding the most affordable products.
Dynamic growth expected for body shavers and hair care appliances
Body shavers and hair care appliances are projected to remain the most dynamic categories within personal care appliances over the forecast period. The availability of more affordable products is expected to drive this growth, especially with the wide range of low-priced brands available.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Indonesia - Category analysis
KEY DATA FINDINGS
Exceptional growth for personal care appliances in Indonesia, driven by beauty trends
Philips maintains its lead in personal care appliances in Indonesia
Body shavers and electric facial cleansers see growth from a lower base
Strong growth predicted for personal care appliances in Indonesia
E-commerce set to drive growth for personal care appliances in Indonesia
Dynamic growth expected for body shavers and hair care appliances
Consumer Appliances in Indonesia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Personal Care Appliances research and analysis database.
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