PROSPECTS AND OPPORTUNITIES
Trading-up trend to favour retail value over volume growth
While maturity remains an obstacle to retail volume increases in personal care appliances, there remain more significant growth opportunities in retail value terms. Through the forecast period retail value (constant 2024 prices) sales are projected to continue to outpace retail volume sales in growth terms.
The competition in personal care appliances is set to intensify
Key global brands, such as Philips, Braun, Remington and Panasonic, are well placed to continue to perform well in their respective categories of personal care appliances. Such brands benefit from highly recognised names and wide portfolios across different price points.
Replacement cycles to shape much of the growth potential
The growth in retail volume sales of personal care appliances over the forecast period is set to be driven mostly by replacement purchases, as the key categories show signs of maturity. Hair care appliances is projected to see the highest retail volume and value growth in absolute terms.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Greece - Category analysis
KEY DATA FINDINGS
Hair styling brushes boost hair care appliances
Premium models with advanced features spur the performance of depilators
Electric facial cleansers slip into insignificance
Trading-up trend to favour retail value over volume growth
The competition in personal care appliances is set to intensify
Replacement cycles to shape much of the growth potential
Consumer Appliances in Greece - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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