COMPETITIVE LANDSCAPE
Competitive landscape is moderately concentrated
The personal care appliances market in Greece is moderately concentrated, with the top three brands collectively holding some 47% volume share. In 2025, Philips Hellenique SA was the leading player with 25%, followed by Carad SA with 11%, and De'Longhi Kenwood Hellas SA held 11%.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Greece - Category analysis
KEY DATA FINDINGS
Strong growth for personal care appliances
At-home grooming gains share
Premiumisation drives value sales
Demand for convenience drives innovation in product design
Solid growth prospects for personal care appliances
Hair care appliances to lead growth, driven by styling brushes
Premiumisation and sustainability to shape future developments
Competitive landscape is moderately concentrated
Fragemented distribution of personal care appliances
Consumer Appliances in Greece - Industry Overview
Modest rebound reflects healthy demand for consumer appliances
Strong housing market fuels demand for consumer appliances
Energy efficiency drives sales despite economic pressures
Health and wellness trend shapes
Robust housing market will provide growth stimulus
Energy efficiency and smart technology will drive premiumisation
Health-focused living with also shape purchases
Leading players maintain dominance supported by premiumisation
Appliances and electronics specialists lead distribution
E-commerce continues to shape retail landscape
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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