PROSPECTS AND OPPORTUNITIES
Panasonic expected to lead in personal care appliances
Panasonic will remain the leader in personal care appliances, due to its solid competitive advantage in hair care appliances. Taiwanese consumers enjoy following Japanese trends and this extends to leading brands such as Panasonic.
Local players will continue to lose ground
Personal care appliances is led by international players in Taiwan, as consumers prefer purchasing imported brands for their stronger functionality and designs. Local brands including Sampo, Sanlux and other smaller brands have been gradually withdrawing from the market.
Tescom demonstrates its power especially in hair care appliances
Tescom has been steadily growing volume share since its arrival in Taiwan in 2015 supported by regular marketing campaigns throughout the year. The brand has been expanding its retailing channels from e-commerce, independent electric and specialist retailers to Tsann Kuen, Japanese supermarkets and Costco’s.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Taiwan - Category analysis
KEY DATA FINDINGS
Personal care appliances buoyed by hair care lines
Hair care appliances with specialised design and enhanced functionality gain appeal
Electric facial cleaners lose appeal in Taiwan
Panasonic expected to lead in personal care appliances
Local players will continue to lose ground
Tescom demonstrates its power especially in hair care appliances
Consumer Appliances in Taiwan - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
-
- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!