PROSPECTS AND OPPORTUNITIES
Affordability will drive market expansion
Personal care appliances is poised for further strong growth over the forecast period, as penetration remains low while manufacturers continue to educate consumers about such products. There is generally a greater awareness of hygiene and grooming in the Philippines than over the last decade, with modern trends such as interest in Korean culture and social media influencers increasingly defining a new beauty standard across genders.
Supplementary products such as hair straighteners and hair curlers will drive growth with growing consumer awareness
The penetration rate of hair care appliances remains low in the Philippine market, with around 70% of sales coming from hair dryers. This means that there is huge potential for growth from other products such as hair straighteners and hair curlers, as consumers have started to expand their hair care routines.
Body shavers to continue to expand its presence to smaller cities
Body shavers will continue to benefit from the growing interest in male personal care in the Philippines, as many male consumers look for products that offer convenience while also working effectively. Body shavers are becoming increasingly available in online and offline retail stores and are becoming more affordable for middle to high income households.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in the Philippines - Category analysis
KEY DATA FINDINGS
Hair care appliances continues its strong growth momentum due to low penetration
Oral care appliances slowly gains traction as brands release affordable ranges
Philips continues to lead the market comfortably
Affordability will drive market expansion
Supplementary products such as hair straighteners and hair curlers will drive growth with growing consumer awareness
Body shavers to continue to expand its presence to smaller cities
Consumer Appliances in the Philippines - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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