PROSPECTS AND OPPORTUNITIES
Bright outlook for oral care appliances
Personal care appliances is expected to witness solid growth over the forecast period, driven by electric toothbrush units which are capturing the attention of Swedish consumers. Electric toothbrush units offer clear efficacy compared to manual toothbrushes which easily justifies the premium price of these appliances.
Modern lifestyles dictate ongoing need for personal care appliances
The return to normal consumer lifestyles and shift in household spending priorities will place a greater focus on grooming and personal appearance over the forecast period. Consumers will become more willing to invest in personal care appliances to replace old models and upgrade to better appliances offering multi-functionality and new benefits.
Continued focus on technology to raise efficacy of oral care appliances
Oral-B states that the average brushing time among Swedes is too short and hence not all teeth are cleaned effectively. It also reports the tendency to damage gums when brushing the teeth.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Sweden - Category analysis
KEY DATA FINDINGS
Electric toothbrushes support volume growth
Lower volumes for body shavers and hair care appliances
Multifunctionality offered by personal care appliances
Bright outlook for oral care appliances
Modern lifestyles dictate ongoing need for personal care appliances
Continued focus on technology to raise efficacy of oral care appliances
Consumer Appliances in Sweden - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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