PROSPECTS AND OPPORTUNITIES
Desire for home beauty products expected to grow rapidly in the forecast period
Personal care appliances is set to maintain solid retail volume growth in South Korea throughout the forecast period. The home beauty market is expected to grow rapidly over the next five years, with categories such as electric facial cleansers and beauty devices (under other personal care appliances) driving this growth.
Dyson reshapes hair care appliances
Dyson’s hair care products have revolutionised the South Korean market, becoming a popular choice despite their premium price. Products such as the AirStraight Straightener, launched in 2023, cater to busy urban consumers by offering time-saving, multifunctional capabilities.
More players may launch devices to address hair loss
There is a noticeable increase in the number of consumers in South Korea who are experiencing hair loss, or are concerned about this issue, including those in their 20s or younger. Meanwhile, Millennials and Generation Z also show a strong commitment to their wellbeing, and are not hesitant to invest in products and services that contribute to their overall health and appearance, including hair care appliances with specific functionality.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in South Korea - Category analysis
KEY DATA FINDINGS
Growing demand for beauty devices
APR is dominant in other personal care appliances
Retail e-commerce accounts for about half of volume sales
Desire for home beauty products expected to grow rapidly in the forecast period
Dyson reshapes hair care appliances
More players may launch devices to address hair loss
Consumer Appliances in South Korea - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
-
- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!