COMPETITIVE LANDSCAPE
First-mover advantage secures APR’s lead in high-growth niche
The competitive landscape for categories like body shavers, led by brands such as Braun and Philips, and hair care appliances remained largely stable, with established players continuing their close competition. However, the high-growth beauty device category (other personal care appliances) saw a different dynamic.
LG household a health care expands portfolio through acquisition
A significant merger and acquisition occurred in 2025 when LG Household & Health Care acquired the LG Pra.L premium beauty device brand from LG Electronics.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in South Korea - Category analysis
KEY DATA FINDINGS
Younger consumers fuel premium personal care device adoption
Beauty devices drive South Korea’s personal care boom
Compact innovation powers the rise of on-the-go styling
Health and wellness trend brings beauty tech to younger consumers
AI- and data-driven beauty solutions gain consumer trust
Hyper-personalisation and customisation
Salon-level results drive surge in at-home beauty devices
First-mover advantage secures APR’s lead in high-growth niche
LG household a health care expands portfolio through acquisition
E-commerce dominates personal care appliance sales by offering convenience
Influencer group buying emerges as key distribution channel
Compact innovation powers the rise of on-the-go styling
LG launches affordable beauty device for younger consumers
Consumer Appliances in South Korea - Industry Overview
Smart technologies and premiumisation lead market transformation
AI technology transforms appliances into proactive home management assistants
Samsung boosts sales with multi-functional appliances
Premium appliances blend luxury with cutting-edge technology
AI at the centre of smart home ecosystem
Appliance-as-a-service creates new revenue streams
Urban living drives demand for customisable high-end appliances
Samsung and LG maintain dominance through innovation
Robot vacuum surge fuels competition beyond South Korea’s leaders
Navien magic enters market with ambitious expansion plan
Influencers drive e-commerce growth in small appliances
Appliances and electronics specialists maintain strong offline presence
Social commerce emerges as a powerful e-commerce driver
AI Technology from LG Electronics reduces houshold burdens and enhances convenience
Premium robot vacuums integrate seamlessly into home interiors
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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