PROSPECTS AND OPPORTUNITIES
Positive outlook for personal care appliances in the years ahead
Alongside further improvements in consumer sentiment, personal care appliances in Austria is likely to see growth in both volume and current value terms over the forecast period. The basis for this will be population expansion along with an increase in the number of households in Austria.
Electric toothbrushes likely to become increasingly competitive
For most Austrians, the Oral-B brand is still synonymous with electric toothbrushes. However, in recent years, brands such as Aloria, Syntek, SILK'N and Happybrush have attracted growing consumer interest.
Products within other personal care appliances set to become ever more interesting
Sales of other personal care appliances in Austria remained relatively low at the end of the review period, and the current forecast is cautiously optimistic. The product range has visibly broadened, including classics such as foot spas and facial solariums and more innovative products such as anti-cellulite massagers, eye massagers and LED light treatment masks.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Austria - Category analysis
KEY DATA FINDINGS
Improving consumer sentiment supports sales of personal care appliances in 2024
Dyson product launches attract interest
E-commerce maintains upward trajectory
Positive outlook for personal care appliances in the years ahead
Electric toothbrushes likely to become increasingly competitive
Products within other personal care appliances set to become ever more interesting
Consumer Appliances in Austria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Personal Care Appliances research and analysis database.
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