COMPETITIVE LANDSCAPE
Procter & Gamble leads with innovative products and strong brand recognition
The personal care appliances market in Austria is fairly concentrated, with the top three players holding a combined 49% share in 2025. Procter & Gamble Austria GmbH led the market with a 22% retail volume share, followed by Braun Austria GmbH with 14% and Philips Austria GmbH with 14%.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Austria - Category analysis
KEY DATA FINDINGS
Consumers trading up in search of advanced features
Enhanced convenience and innovative technology enhance electric facial cleansers’ growth
Smart functionality and connectivity a growing focus in hair care appliances
Innovative products drive growth in specific subcategories
Consumers to drive premiumisation through technology and convenience
Sustainability and a circular economy to remain relevant
Premiumisation and appliance-as-a-service concepts to shape future growth
Procter & Gamble leads with innovative products and strong brand recognition
Appliances and electronics specialists lead sales
SharkNinja’s FlexStyle offers multi-functional tool at competitive prices
Consumer Appliances in Austria - Industry Overview
Sustainability and multi-functionality aid market growth
Sustainability and smart features drive sales of major appliances
Sustainability drives innovation with energy-efficient appliances
Smart features become standard in high-end appliances
Heat pumps to see dynamic growth driven by eco-friendly climate control subsidies
Energy-efficient products and sustainability to drive consumer appliances growth
Established leaders remain dominant as smaller brands establish themselves
Specialist retailers lead consumer appliances sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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