COMPETITIVE LANDSCAPE
Dreame drives growth with innovative and affordable products
Personal care appliances in Italy is highly concentrated, with the top three brands holding a combined 58% share. Procter & Gamble Italia SpA leads with a 32% share, followed by Philips SpA with 15% and Procter & Gamble Marketing SRL with 11%.
Trevidea capitalises on Girmi's heritage with new launches
Trevidea Srl continues to capitalise on the Girmi brand's heritage among Italian consumers. The latest launches, such as the Girmi Stupenda hair dryer, features advanced technology like brushless engines for rapid drying.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Italy - Category analysis
KEY DATA FINDINGS
A focus on health and wellness, and multi-functional products, support low sales
Inflation dampens spending on home grooming, while oral care remains important
Genderless shaving trend drives demand for grooming products
Hair care appliances remain popular, driven by innovation in multi-functional products
Innovation in other personal care appliances focussed on cordless products
Consumers expected to drive demand for versatile hair care appliances
European brands anticipated to prioritise reshoring to mitigate risks
Dreame drives growth with innovative and affordable products
Trevidea capitalises on Girmi's heritage with new launches
Appliances and electronics specialists lead retail distribution
Emerging collaborations drive sales and brand visibility
Consumer Appliances in Italy - Industry Overview
Innovation in multi-functionality and energy efficiency drive consumer appliances sales
Geopolitical uncertainty drives brands to rethink their supply chains
Multi-functionality drives sales in personal care accessories and air fryers
Introduction of the EU Green Directive boosts sales in heat pumps
Sales consumer appliances set to remain at low levels, due to the lack of government bonus
Presence of Asian brands set to drive consumer appliances’ competitive landscape
Beko and Oral-B drive market share shifts through innovation
Fnac-Darty’s acquisition and Roborock’s innovation reshape competitive dynamics
Appliances and electronics continue to hold leading channel sales
E-commerce gains regional traction and capitalises on special events
Midea embodies multi-functionality with the launch of its new air fryer
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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