PROSPECTS AND OPPORTUNITIES
Italy’s rapidly ageing population likely to inform the growth and development of personal care appliances
Due to falling birth rates the Italian population is shrinking, while Italy also has one of the fastest ageing populations in the world, with a quarter of the population already aged over 65. On one side, this could mean that younger workers will have more employment opportunities, with possibly higher wages and consequently additional spending capabilities.
Promotional activities will remain important in driving growth
Well-established brands within personal care appliances such as SEB’s Rowenta are expected to continue faring well despite the increasing competition coming from other brands, especially those from Asia-Pacific. Brands with a long heritage in Italy have an advantage both in terms of being recognisable in stores, while consumers who shop online still often turn to the brands they know and trust.
Communications should avoid stereotypes in the future
Brands within personal care appliances will have to work more on developing genderless types of communications, moving away from the traditional divide between products for men and products for women. Hair dryers and other hair care accessories are usually targeted at women, but there are also many men who have longer hair and who share the same interest in grooming as some women.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Italy - Category analysis
KEY DATA FINDINGS
DIY approach to beauty and personal care sustains demand for personal care appliances
Dyson on the up as it launches its innovative Supersonic Nural and Airstrait lines of hair care appliances
Beurer increases production in Europe while its massage products prove popular
Italy’s rapidly ageing population likely to inform the growth and development of personal care appliances
Promotional activities will remain important in driving growth
Communications should avoid stereotypes in the future
Consumer Appliances in Italy - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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