Due to falling birth rates the Italian population is shrinking, while Italy also has one of the fastest ageing populations in the world, with a quarter of the population already aged over 65. On one side, this could mean that younger workers will have more employment opportunities, with possibly higher wages and consequently additional spending capabilities.
Well-established brands within personal care appliances such as SEB’s Rowenta are expected to continue faring well despite the increasing competition coming from other brands, especially those from Asia-Pacific. Brands with a long heritage in Italy have an advantage both in terms of being recognisable in stores, while consumers who shop online still often turn to the brands they know and trust.
Brands within personal care appliances will have to work more on developing genderless types of communications, moving away from the traditional divide between products for men and products for women. Hair dryers and other hair care accessories are usually targeted at women, but there are also many men who have longer hair and who share the same interest in grooming as some women.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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