PROSPECTS AND OPPORTUNITIES
Relatively low unit prices and financing offers will aid recovery from 2025
Personal care appliances is expected to post robust growth in volume terms in 2025, with sales likely to come close to 2023 levels by the end of the year. Demand is anticipated to rebound rapidly as inflation slows further and the Argentinian economy emerges from recession.
Body shavers will continue to profit from changes in male grooming standards
Body shavers is projected to be the most dynamic performer within personal care appliances in volume growth terms over the forecast period. The category will continue to benefit from changing grooming standards in Argentina and the willingness of many consumers to spend increasing amounts of time and money on their personal appearance.
Hair care appliances will remain the biggest category in volume terms
Hair care appliances is expected to remain by far the biggest contributor to total personal care appliances volume sales over the forecast period. Despite its relatively high level of maturity, it also looks set to record the second fastest growth rate in this respect.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Argentina - Category analysis
KEY DATA FINDINGS
Demand plunges as consumers rein in non-essential spending
Beauty specialist retailers channel continues to make distribution gains
Arimex Importadora retains overall lead as Philips regains some ground
Relatively low unit prices and financing offers will aid recovery from 2025
Body shavers will continue to profit from changes in male grooming standards
Hair care appliances will remain the biggest category in volume terms
Consumer Appliances in Argentina - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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