COMPETITIVE LANDSCAPE
Gama leverages influencer marketing to boost sales
In 2025, the top three players – Arimex Importadora SA, Philips Argentina SA and New San SA – accounted for more than half of total retail volume sales between them, with respective shares of 32%, 19% and 14%. They have maintained their leading positions due to their strong brand presence and innovative products.
Competition intensifies with low-price Chinese brands
The personal care appliances market in Argentina saw increased competition from low-price Chinese brands in 2025. Vgr was one of the most aggressive competitors among these brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Argentina - Category analysis
KEY DATA FINDINGS
Multi-functionality and compact design help drive growth in personal care appliances
Multi-functionality drives growth in personal care appliances
Hair care appliances dominate sales, with consumers looking for multi-functionality
Innovative launches fuel category expansion
Consumers driving demand for multi-functional appliances
Hair care appliances will continue to lead, boosted by their innovation and versatility
Energy efficiency and trade liberalisation to shape future
Gama leverages influencer marketing to boost sales
Competition intensifies with low-price Chinese brands
Electronics and appliances specialists drive sales through offline channels
Retail e-commerce remains attractive through competitive pricing and convenience
No new retail concepts or collaborations expected to emerge in 2026
Cordless and portable solutions drive innovation
Recent innovations enhance product functionality
Innovation drives business growth and competitiveness
Consumer Appliances in Argentina - Industry Overview
Search for energy-efficient devices and rising disposable incomes help drive growth
Energy efficiency drives sales growth through financing options
Dynamism coming from consumers looking for energy-efficient models
Key trends and future outlook
Strong growth driven by energy efficiency and financing
Home laundry appliances and refrigeration appliances lead growth
Air fryers and robotic vacuum cleaners drive innovation
Local production and imports shape competitive landscape
Opportunities arise from energy efficiency and innovation
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with brand-owned platforms
No new retail concepts emerge in 2026
Bosch and Samsung drive innovation with advanced features
Innovation in home laundry and large cooking appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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