PROSPECTS AND OPPORTUNITIES
Personal care appliances to thrive on younger demographics and urbanisation
Personal care appliances in Turkey is set for further healthy retail volume growth over the forecast period, albeit slower than at the end of the review period. Demand is set to be driven primarily by the country’s large young population.
Hair styling appliances to remain popular at-home devices
Hair styling appliances is predicted to remain the dominant type and a major driver of new purchases in hair care appliances, and personal care appliances overall. Turkish women’s strong focus on their appearance ensures that the demand for hair styling products remains high, making them a key consumer group in the category.
Pricing and technology are set to shape competition
The competition in personal care appliances is set to see a focus on pricing strategies in a still highly inflationary climate. More intense price-based competition is anticipated as both local and international players compete for retail volume and value shares.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Turkey - Category analysis
KEY DATA FINDINGS
Hikes in average retail current unit prices driven by hyperinflation and currency devaluation
Hair care appliances shape retail volume growth in personal care appliances
E-commerce strengthens its position with special promotions and stronger selections
Personal care appliances to thrive on younger demographics and urbanisation
Hair styling appliances to remain popular at-home devices
Pricing and technology are set to shape competition
Consumer Appliances in Turkey - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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