PROSPECTS AND OPPORTUNITIES
Personal care appliances set to see solid growth over the forecast period
Personal care appliances is expected to maintain solid retail volume growth throughout the forecast period. The growing desire to present a polished image and personal appearance will further encourage consumers to choose newer and more advanced personal care appliances.
Strong competition for body shavers from salons and substitute depilatories
Despite the positive outlook, body shavers could face significant competition over the forecast period from beauty salons which provide depilation services at competitive rates. In addition, the growing popularity of depilatories in the form of hair removal creams and sprays for different consumers can pose a significant challenge for widescale adoption of electric body shavers in India.
E-commerce to gain further share due to wide product range and well-established consumer awareness
Although many Indian consumers prefer to visits appliances and electronics specialists for high-priced appliances, preferring to physically see them firsthand, understand the various features and obtain advice from in-store experts before making a purchasing decision, this trend is not as strong in personal care appliances. Category sales are driven by strong consumer awareness, combined with a wide range of offerings, resulting in many local consumers purchase these products from e-commerce.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in India - Category analysis
KEY DATA FINDINGS
Hair care appliances witnesses strong demand driven by rise in personal grooming habits
Growing interest in men’s grooming benefits personal care appliances
Philips leads personal care appliances due to extensive reach and wide range of offerings
Personal care appliances set to see solid growth over the forecast period
Strong competition for body shavers from salons and substitute depilatories
E-commerce to gain further share due to wide product range and well-established consumer awareness
Consumer Appliances in India - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Personal Care Appliances research and analysis database.
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