COMPETITIVE LANDSCAPE
Philips maintains a strong lead through innovation, wide distribution, and digital marketing
In 2025, personal care appliances in India was characterised by a mix of concentration and competitive dynamics among the leading players. Philips India Ltd held a significant retail volume share of 33% in personal care appliances, maintaining its category leadership with continued advancements in AI-powered grooming tools and smart sensor-enabled hair care devices, emphasising personalisation and convenience through wide distribution and strong digital marketing.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in India - Category analysis
KEY DATA FINDINGS
Innovation and urbanisation drive personal care appliances in India to outperform
Strong growth driven by urbanisation and rising incomes
Innovative multifunctional and compact designs drive growth
Cordless and portable solutions drive product innovation
Convenience and customisation trend leads to user-centric personal care appliances
Growth set to continue, with brands likely to focus on eco-friendly products
Hair care appliances expected to maintain the largest share, with AI-powered devices rising
Inclusive products anticipated to drive growth and brand differentiation
Philips maintains a strong lead through innovation, wide distribution, and digital marketing
Convenience and accessibility drive the dominance of retail e-commerce
Appliances and electronics specialists remains an important channel due to expert advice
Consumer Appliances in India - Industry Overview
Robust economic drivers and technology fuel significant expansion for consumer appliances
Rising incomes drive volume and particularly value growth as premiumisation advances
Small cooking appliances leads sales, but air conditioners is dynamic due to climate change
Convenience and customisation contribute to growth
Consumers shift to intelligent, connected consumer appliances to meet their needs
Dynamism expected to continue as incomes rise and time-saving appliances are demanded
Premiumisation and technology set to drive growth
Retail e-commerce expected to gain share, although offline retail will also remain important
A fragmented competitive landscape with players differentiating through innovation
Smart product launches tailored to Indian consumers and retail reach used to differentiate
Opportunities for businesses in premium and smart appliances
Omnichannel strategies drive sales of major appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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