In volume terms, personal care appliances is expected to record a stronger performance over the forecast period, following a number of years of decline for some of these products post-pandemic. While electric facial cleaners and other personal care appliances will continue to experience volume declines, demand for hair care appliances is set to improve over the forecast period, largely as a result of consumers replacing these appliances as they come towards the end of their lifecycle.
In 2024, demand for hair care appliances remained below pre-pandemic levels following significant volume declines since 2021. This was largely due to the fact that many consumers purchased hair care appliances during the first year of the pandemic, with fewer replacement purchases needed.
Oral care appliances will remain a particularly dynamic performer within the category throughout the forecast period, recording the highest volume growth. Both battery and electric toothbrush units will continue to record volume growth, with demand remaining high.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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