COMPETITIVE LANDSCAPE
Procter & Gamble and BaByliss (UK) Ltd lead and extend their shares
Personal care appliances in the UK is relatively concentrated, and the top two companies extended their volume shares in 2025. Procter & Gamble UK Ltd reached a 27% retail volume share, followed by BaByliss (UK) Ltd which rose to 14%, while Remington Consumer Products Ltd was third with 11%.
Companies will need to adapt to changing consumer trends to survive
There were no mergers or acquisitions in 2025, and none are anticipated in 2026. This stability in the competitive landscape suggests that no significant changes are expected in the near future.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in the United Kingdom - Category analysis
KEY DATA FINDINGS
Convenience and customisation significant in personal care appliances
Convenience and customisation impact personal care appliances
Hair care appliances continues to lead, but oral care appliances draws closer
Consumers will seek convenient multifunctional personal care appliances
Oral care appliances set to lead growth with innovation and a hygiene focus
Sustainability and refurbished goods to shape future business strategies
Procter & Gamble and BaByliss (UK) Ltd lead and extend their shares
Companies will need to adapt to changing consumer trends to survive
Retail e-commerce dominates personal care appliances due to demand for convenience
Offline retailers will continue to suffer from the competition from retail e-commerce
Dyson cordless designs continue to attract consumers
Innovative multifunctional products appeal to consumers in personal care appliances
Consumer Appliances in the United Kingdom - Industry Overview
Consumer appliances shows resilience, driven by smart tech and multifunctionality
Smart and AI-powered appliances drive value growth
Home laundry appliances performs well as demand for connected appliances grows
Multifunctionality continues to shape consumer appliances
Growth will be driven by energy-efficient and multifunctional products
Heat pumps set to see the highest growth due to government support and rising awareness
Smart and AI-powered appliances anticipated to drive value growth
Procter & Gamble maintains its lead with a diverse portfolio
Hisense gains traction with smart marketing and product launches
Retail e-commerce dominates both major and small appliances
Offline retailers still have a role to play
Sustainability and energy efficiency fuel product development
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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