PROSPECTS AND OPPORTUNITIES
Stronger performance predicted over the forecast period
In volume terms, personal care appliances is expected to record a stronger performance over the forecast period, following a number of years of decline for some of these products post-pandemic. While electric facial cleaners and other personal care appliances will continue to experience volume declines, demand for hair care appliances is set to improve over the forecast period, largely as a result of consumers replacing these appliances as they come towards the end of their lifecycle.
Return to volume growth for hair care appliances
In 2024, demand for hair care appliances remained below pre-pandemic levels following significant volume declines since 2021. This was largely due to the fact that many consumers purchased hair care appliances during the first year of the pandemic, with fewer replacement purchases needed.
Oral care appliances will remain dynamic over forecast period
Oral care appliances will remain a particularly dynamic performer within the category throughout the forecast period, recording the highest volume growth. Both battery and electric toothbrush units will continue to record volume growth, with demand remaining high.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in the United Kingdom - Category analysis
KEY DATA FINDINGS
Flat performance by personal care appliances but demand remains elevated
Sales of body shavers fall as beards remain popular with local males
Retail e-commerce remains dynamic channel for personal care appliances
Stronger performance predicted over the forecast period
Return to volume growth for hair care appliances
Oral care appliances will remain dynamic over forecast period
Consumer Appliances in the United Kingdom - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
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This report originates from Passport, our Personal Care Appliances research and analysis database.
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