Amazon.com Inc
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Amazon is one of the most recognisable brands in the world. Founded as an online bookstore in 1994, Amazon’s operations today includes first- and third-party marketplaces, grocery, advertising, streaming, web services and healthcare. At its core, however, it remains a continuously disruptive e-commerce retailer. This report focuses on the current drivers of Amazon’s growth, the areas where Amazon is threatened, and how the company’s proverbial flywheel approach continues to define it.
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