Global Company Profile Oct 2024

Xiaomi is expanding rapidly across emerging markets like China, India and Russia with high-quality, affordable smartphones and smart home devices. Its growth strategy focuses on innovation at competitive prices and building a robust AIoT ecosystem. In developed markets like the US and Western Europe, Xiaomi’s entry strategy is cautious, targeting niches like wearables and headphones. This balanced approach enables Xiaomi to strengthen its global presence and capture diverse market opportunities.