COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and distribution
Small cooking appliances in Mexico is moderately concentrated, with the competitive landscape characterised by a mix of established international brands and local players. In 2025, the top five companies, Sunbeam Mexicana, HB PS, Groupe SEB Mexicana, Taurus Mexicana, and Rayovac México held a significant combined retail volume share of 69%.
Opportunities for companies by investing in sustainable, technologically advanced products
There were no notable mergers or acquisitions in 2025, and none are anticipated in 2026. This stability in the competitive landscape suggests that the leading companies are focusing on other strategies to maintain their shares, such as innovation and premiumisation.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Mexico - Category analysis
KEY DATA FINDINGS
Premiumisation and urbanisation reshape small appliances
Rising incomes drive volume growth, and premiumisation drives dynamic value growth
Coffee machines maintains its growth trend despite its already high base
Premiumisation trend shapes small cooking appliances
Growth to be driven by continued advances in functionality, particularly in coffee machines
Health and premiumisation likely to be factors impacting growth
Omnichannel retailing and sustainability to shape the future
Leading brands maintain dominance through innovation and distribution
Opportunities for companies by investing in sustainable, technologically advanced products
Offline retailers lead sales of small cooking appliances
Retail e-commerce gains traction in small cooking appliances
Smart coffee makers drive premiumisation with advanced features
Multifunctional fryers revolutionise Mexican kitchens with compact design
Consumer Appliances in Mexico - Industry Overview
Rising incomes drive premiumisation and smart tech adoption in consumer appliances
Flat volume growth, although value growth is driven by premiumisation in many categories
Premiumisation and sustainability shape the consumer appliances landscape
Rising incomes and premiumisation will contribute to a return to growth
Growing environmental awareness set to impact sales, especially in air conditioners
Retail e-commerce expected to gain traction due to its convenience
Leading players maintain dominance through customer loyalty and innovation
Stable leadership, but opportunities for niche players
General merchandise stores and hypermarkets lead distribution
Retail e-commerce gains traction with convenience and competitive pricing
LG drives energy efficiency with intelligent air conditioning solutions
Premium positioning for SharkNinja, with quality, design, and technology
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
-
-
- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
-
- Hard Pods
- Soft Pods
-
- Coffee Mills
-
- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!