COMPETITIVE LANDSCAPE
Groupe SEB Ibérica maintains lead, while Ninja gains traction with new product offering
In 2025, small cooking appliances in Spain remained moderately concentrated, with the top two players, Groupe SEB Ibérica SA and De'Longhi Electrodomésticos España, holding 23% and 15% retail volume shares, respectively. Groupe SEB Ibérica’s overall leadership was supported by the "trade-up" segment through its professional-tier portfolio, including Tefal and WMF, which resonate with consumers seeking premium culinary and brewing solutions.
New entrants and product launches reshape competition
Ninja emerged as the primary growth catalyst within small cooking appliances in Spain in 2025, largely driven by the sustained market penetration of its flagship air fryer line. The brand equity established by this product line has catalysed growth across its broader food preparation and beverage portfolios.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Spain - Category analysis
KEY DATA FINDINGS
Multifunctionality and premiumisation drive sales in small cooking appliances
Rising disposable incomes and urbanisation drive premiumisation
Coffee machines experiences sales boost, driven by at-home coffee culture
Multifunctional innovation and space efficiency aim to address changing demands
Consumers anticipated to drive premiumisation in small cooking appliances
Cordless appliances set to gain traction
Multifunctionality set to drive demand among time-constrained, wellness-conscious consumers
Groupe SEB Ibérica maintains lead, while Ninja gains traction with new product offering
New entrants and product launches reshape competition
E-commerce emerges as fastest-growing channel, while discounters remains attractive alternative
Cordless and multifunctional designs drive premium sales
Consumer Appliances in Spain - Industry Overview
Housing market rebound and home renovations boost consumer appliances sales
Housing rebound and demand for energy-efficient products boost appliance sales
Home laundry appliances experiences strong growth, while Electrolux exemplifies AI innovation
Bosch drives sustainability with AI-powered climate control
Manufacturers are expected to prioritise sustainability and energy efficiency
Heat pumps set to experience strong growth, driven by energy efficiency and AI integration
Premiumisation is set to drive sales in small appliances
While major players retail their lead, challengers gain traction
Direct-to-consumer strategies and innovation shape landscape
Offline retailers remain dominant despite e-commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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