COMPETITIVE LANDSCAPE
Incumbents maintain their lead, while emerging companies like Girmi grow in popularity
Small cooking appliances in Italy remains concentrated, with the top three players holding a combined 48% share. De'Longhi SpA led in retail volume share at 27% in 2025, followed by SEB Italia SpA, Groupe at 12% and Philips SpA at 9%.
Nuo Octagon's acquisition of Bialetti is set to reshape market dynamics
A significant merger or acquisition occurred in 2025, with Nuo Octagon, a Luxembourg-based holding company owned by a Chinese entrepreneur, acquiring a 79% share of Bialetti Spa. Following the closing deal, there will be a mandatory takeover bid unless the Italian government decides to exercise its Golden Power right that stops companies deemed of national interest from selling to foreigners.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Italy - Category analysis
KEY DATA FINDINGS
Increasing competition from Asian brands slow small cooking appliances sales
Sales supported by premiumisation and changing consumer habits
SharkNinja expands product range into coffee machines, boosting category sales
Air fryers lead growth with multifunctionality and innovation
Premium home experiences support steady small appliances growth
Air fryers expected to drive small cooking appliances’ growth, driven by multi-functionality
Incumbents maintain their lead, while emerging companies like Girmi grow in popularity
Nuo Octagon's acquisition of Bialetti is set to reshape market dynamics
Retail e-commerce remains the leading distribution channel
Coffee machine brands excel with experience-driven retail concepts
Smartwares introduces major product innovations in air fryers
KitchenAid embodies convenience and cusomisation with its new line of coffee machines
Product innovation is set to drive competition between smart kettles and coffee machines
Consumer Appliances in Italy - Industry Overview
Innovation in multi-functionality and energy efficiency drive consumer appliances sales
Geopolitical uncertainty drives brands to rethink their supply chains
Multi-functionality drives sales in personal care accessories and air fryers
Introduction of the EU Green Directive boosts sales in heat pumps
Sales consumer appliances set to remain at low levels, due to the lack of government bonus
Presence of Asian brands set to drive consumer appliances’ competitive landscape
Beko and Oral-B drive market share shifts through innovation
Fnac-Darty’s acquisition and Roborock’s innovation reshape competitive dynamics
Appliances and electronics continue to hold leading channel sales
E-commerce gains regional traction and capitalises on special events
Midea embodies multi-functionality with the launch of its new air fryer
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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