PROSPECTS AND OPPORTUNITIES
Tatung to maintain its lead in small cooking appliances
Owing to its solid position in rice cookers, Tatung is expected to maintain its lead in small cooking appliances over the forecast period. Every family owns a Tatung electric cooker at home, even among younger generations who enjoy eating out of the home.
Local brands have a strong position
In 2024, local brands have a large volume share of small cooking appliances, which can be attributed to the strong familiarity with local food culture, wide product portfolios and affordable prices. International brands are penetrating selected categories, such as Panasonic and Zojirushi in breadmakers, Philips Saeco in coffee machines, and Zojirushi and Tiger in rice cookers and kettles.
Diversified marketing strategies will gain significance in small cooking appliances
Considering the Taiwanese curiosity for innovative models, brands will continue to diversify over the forecast period to reach a wider consumer base. Conducting online group purchasing has been one of the main marketing strategies adopted by manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Taiwan - Category analysis
KEY DATA FINDINGS
Small cooking appliances report slight dip in volume sales as innovation weakens
Standard coffee machines post moderate volume growth amid stronger coffee culture
Rice cookers are a key appliance for the Taiwanese
Tatung to maintain its lead in small cooking appliances
Local brands have a strong position
Diversified marketing strategies will gain significance in small cooking appliances
Consumer Appliances in Taiwan - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Small Cooking Appliances research and analysis database.
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