PROSPECTS AND OPPORTUNITIES
Positive outlook for small cooking appliances as competition heats up
The competitive landscape remained relatively stable in 2024 but the emergence of new brands like local brands Universal and Kalley could potentially shake up the market. These brands offer attractive prices to consumers and rely on agreements with large retailers (such as Kalley) or with major banks (as is the case with Universal).
Attractive prices and price promotions could be key in driving growth
It is expected that over the forecast period many of the key players in small cooking appliances will employ aggressive pricing strategies and promotions in order to stand out from the competition and to encourage consumers to invest in their products. They will likely also look to introduce innovative and unique features into their products such as smart technology or improved energy efficiency.
Retailing strategies likely to increasingly focus on e-commerce
To effectively navigate and find success in small cooking appliances players will need to focus on adopting omnichannel strategies and by offering a degree of specialisation. Retailers can achieve this by customising their products, services, and shopping experiences to align with consumer needs and preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Colombia - Category analysis
KEY DATA FINDINGS
Another tough year for small cooking appliances in 2024
Thriving coffee culture benefits sales of coffee machines
Oster de Colombia maintains its leading position in sales by emphasizing e-commerce.
Positive outlook for small cooking appliances as competition heats up
Attractive prices and price promotions could be key in driving growth
Retailing strategies likely to increasingly focus on e-commerce
Consumer Appliances in Colombia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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