COMPETITIVE LANDSCAPE
Rinnai and local players dominate with affordable offers
The small cooking appliances market in Indonesia is relatively concentrated, with Rinnai the leading player. In 2025, Rinnai’s share was 21%, followed by Kencana Gemilang on 15% and Star Cosmos on 12%.
Growing demand for energy-efficient and multi-functional appliances
The demand for energy-efficient and multi-functional small cooking appliances is on the rise in Indonesia. Consumers are seeking products that offer multiple features while operating at lower wattage, driven by concerns about rising daily expenses amid economic uncertainty.
Philips launches low-wattage multi-functional air fryer model
The Philips NA230/00 Airfryer, released in 2025, is designed to meet the growing demand for energy-efficient and multifunctional kitchen appliances in Indonesia. With a low wattage starting from just 500W and a maximum of 800W, it offers a practical solution for consumers concerned about electricity usage, especially in urban households with limited power allocation.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Indonesia - Category analysis
KEY DATA FINDINGS
Rising disposable income and increasing urbanisation help drive growth
Affordability and energy efficiency driving sales growth
Air fryers the most dynamic product
Key trends shaping the market
Affordable and energy-efficient products will drive sales growth
Rice cookers will remain largest category
Sustainability and multi-functionality will be shaping future industry landscape
Rinnai and local players dominate with affordable offers
Growing demand for energy-efficient and multi-functional appliances
Philips launches low-wattage multi-functional air fryer model
Appliances and electronics stores lead sales through offline channels
Retail e-commerce grows rapidly with its competitive pricing
No new retail brands or concepts emerge in 2026
Energy efficiency and multi-functionality driving sales
Affordability and versatility fuel market growth
Consumer Appliances in Indonesia - Industry Overview
Small appliances driving positive growth in the overall consumer appliances market
Sluggish major appliances sales contrast with small appliances growth
Refrigeration appliances leads value sales, driven by health features
Influencers and social media drive sales of affordable appliances
Energy efficiency driving growth in consumer appliances
Refrigeration appliances to remain largest category in value terms
Energy efficiency, affordability and localisation shaping the future of consumer appliances
Miyako and Sharp lead the market with their affordable premium offerings
Merger and acquisition activity reshaping competitive dynamics
Midea’s Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
Appliances and electronics specialists lead offline sales
E-commerce gains traction as a major distribution channel
No new retail brands or concepts expected to emerge in 2026
Sustainability and energy efficiency driving innovation
Influencers and social media shape consumer behaviour
Health and wellness features gain traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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