PROSPECTS AND OPPORTUNITIES
Stable outlook for small cooking appliances
Small cooking appliances is projected to see steady and stable growth in retail volume terms over the forecast period. As the economy gradually recovers, people should be spending more on non-essential items, including small cooking appliances.
Rising VAT will continue to push up electricity prices
Rising electricity prices caused by VAT tax hikes will remain a growing threat to category performance until 2026. Indeed, the potential growth of small appliances is likely to suffer as households struggle to stay on budget.
Trend towards repair and maintenance of coffee machines likely to gather pace
The trend of repairing small appliances, notably coffee machines, is likely to develop further over the forecast period. Coffee machines are increasingly attractive to Moroccan consumers as coffee offers a change from the national beverage of choice, green tea with mint.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Morocco - Category analysis
KEY DATA FINDINGS
Coffee machines hit by increase in import taxes over 2024
Breadmakers post volume decline amid higher electricity prices
Retail e-commerce sales rise steadily
Stable outlook for small cooking appliances
Rising VAT will continue to push up electricity prices
Trend towards repair and maintenance of coffee machines likely to gather pace
Consumer Appliances in Morocco - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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