PROSPECTS AND OPPORTUNITIES
Air fryers likely to remain the main source of growth
Air fryers is expected to remain the key growth driver for sales of small cooking appliances over the forecast period. Air fryers have shown that they can compete successfully with other products such as ovens, oil fryers, and microwaves with a grilling function and there is still seen to be further room for growth with the category continuing to see a constant influx of new innovations and new models.
Focus on healthy cooking should drive more sales in some categories
As economic pressures soften there is likely to be a renewed focus on eating healthy and nutritious meals, which should provide a boost to small cooking appliances that support healthier cooking. Aside from air fryers, this should also benefit sales of rice cookers, electric steamers, electric grills and slow cookers, although players will need to focus on promoting the versatility of their products, with many consumers living in smaller urban homes which have limited space.
Distribution and sustainability likely to be a focus of younger consumers when shopping for small cooking appliances
The younger generations will likely continue to shop online as they are used to comparing prices and products on popular platforms to obtain the best deals. As such, the distribution of small cooking appliances is likely to continue shifting online.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in France - Category analysis
KEY DATA FINDINGS
Air fryers and pod coffee machines key to growth in 2024
Other appliances of the category have mixed performances
Competition remains strong in 2024 with a focus on partnerships, price promotions, marketing and innovation
Air fryers likely to remain the main source of growth
Focus on healthy cooking should drive more sales in some categories
Distribution and sustainability likely to be a focus of younger consumers when shopping for small cooking appliances
Consumer Appliances in France - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Small Cooking Appliances research and analysis database.
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