COMPETITIVE LANDSCAPE
SharkNinja gains further share in fragmented landscape
The competitive landscape of small cooking appliances in the UK remained relatively fragmented in 2025. Other than private label, De'Longhi UK Ltd retained its position among the top players, with a retail volume share of 9%, while other notable players included Morphy Richards Ltd and Russell Hobbs Ltd, both with 8%.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in the United Kingdom - Category analysis
KEY DATA FINDINGS
Value growth amidst volume decline, driven by innovation and efficiency
Some positivity for small cooking appliances despite economic challenges
Convenience and efficiency fuel demand for multifunctional small cooking appliances
SharkNinja momentum boosts air fryer sales
Navigating declining interest and pockets of growth
Multifunctionality and energy efficiency to drive future trends
SharkNinja gains further share in fragmented landscape
E-commerce dominates distribution of small cooking appliances
Sustainability and energy efficiency shape product offerings
Consumer Appliances in the United Kingdom - Industry Overview
Consumer appliances shows resilience, driven by smart tech and multifunctionality
Smart and AI-powered appliances drive value growth
Home laundry appliances performs well as demand for connected appliances grows
Multifunctionality continues to shape consumer appliances
Growth will be driven by energy-efficient and multifunctional products
Heat pumps set to see the highest growth due to government support and rising awareness
Smart and AI-powered appliances anticipated to drive value growth
Procter & Gamble maintains its lead with a diverse portfolio
Hisense gains traction with smart marketing and product launches
Retail e-commerce dominates both major and small appliances
Offline retailers still have a role to play
Sustainability and energy efficiency fuel product development
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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