PROSPECTS AND OPPORTUNITIES
Economic recovery set to bolster sales of small cooking appliances
As the economy embarks on a recovery trajectory, small cooking appliances are poised to witness increased demand. Niche products like coffee machines, rice cookers, and fryers are expected to experience heightened demand as rising consumer disposable incomes and busy lifestyles fuel the need for convenient cooking solutions.
Healthier lifestyles and cooking at home trend is set to boost demand
Healthier lifestyles and the desire to cook at home will encourage consumers to upgrade their kitchen and invest in small cooking appliances over the forecast period. There will be a growing preference for air fryers due to their health benefits.
E-commerce to gain popularity amongst younger generations
Retail e-commerce retail channel is expected to drive volume growth of small cooking appliances over the forecast period, especially among generation Z who are more comfortable shopping online. This young cohort will drive demand for convenient cooking experiences, further bolstered by promotional activity through these online and social media.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Nigeria - Category analysis
KEY DATA FINDINGS
Freestanding hobs stimulate sales as overall category faces decline
Air fryers enjoy growth as consumers embrace healthier cooking methods
Consumers seek cheaper alternatives in hard times
Economic recovery set to bolster sales of small cooking appliances
Healthier lifestyles and cooking at home trend is set to boost demand
E-commerce to gain popularity amongst younger generations
Consumer Appliances in Nigeria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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