PROSPECTS AND OPPORTUNITIES
Outlook for most sub-categories is positive, but coffee machines are likely to see slower growth
Following recent dips in demand, small cooking appliances is expected to resume its upward trajectory during the forecast period. Austrians are likely to show increasing interest in kitchen gadgets, supported by improving consumer sentiment and purchasing power, which recently suffered due to high inflation.
Cooperation with WMF brings SEB brands advantages for the near future
Around mid-2024, Groupe SEB, the company behind a broad portfolio of brands in small consumer appliances, announced the foundation of Groupe SEB WMF Consumer GmbH in cooperation with German tableware manufacturer WMF to join forces in the DACH region. Both companies should benefit from synergy effects, particularly in marketing and sales.
Philips Airfryer brand remains in a good position for the future
Philips enjoys particular consumer confidence in fryers with its Airfryer brand, having invested heavily in building the brand over many years. In spring 2024, the company successfully expanded its product range with the Philips Airfryer 3000 Series Dual Basket.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Cooking Appliances in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Cooking Appliances in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Small Cooking Appliances in Austria - Category analysis
KEY DATA FINDINGS
Upturn in demand, but poor performance coffee machines hamper small cooking appliances
Noticeable recovery in demand for espresso coffee machines
Thermomix is responsible for a new but expensive product in small cooking appliances
Outlook for most sub-categories is positive, but coffee machines are likely to see slower growth
Cooperation with WMF brings SEB brands advantages for the near future
Philips Airfryer brand remains in a good position for the future
Consumer Appliances in Austria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Small Cooking Appliances
- Breadmakers
-
-
- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
-
- Hard Pods
- Soft Pods
-
- Coffee Mills
-
- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!